Diane Buccola

FINANCIAL SUCCESS IN THE ESTHETICS BUSINESS–FOR SOLO ESTHETICIANS (online course) Click here

This educational activity has been approved for 6 CEs.

LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:
1. Find potential new clients
2. Turn first-time clients into repeat clients.
3. Create exclusivity so clients buy products only from you.
4. Be comfortable and creative in marketing yourself and your esthetics business.

MODULE 1 The Foundation
BONUS: Surviving & Thriving Pandemic 2020
The Heart
The Professional Esthetician
Passion and Vision

MODULE 2 The Client
Client Needs
Client Development Plan

MODULE 3 Path to Prosperity
The Formula
Menu of Services

MODULE 4 Effective Marketing
The First Impression|
Measureable Marketing

MODULE 5 Ownership and Management
Your Space
Retail Rocks
Legal Issues

MODULE 6 Networking
Online and Offline