National Coalition of Estheticians Association - (201) 670-4100 -

Diane Buccola


This educational activity has been approved for 6 CEs.

Creating (and retaining!) loyal clients is the direct path to financial success for Estheticians. The Heart of Esthetics online course for self-employed Estheticians and Solo Estheticians.
You know Skin. You know Skin Conditions. You know Skin Analysis. You’ve got the latest and greatest equipment and tools. So what’s missing??? The HEART of Esthetics! Whether you are a new esthetician, an esthetician who is considering going solo, a seasoned esthetician whose career has stalled, or the owner of a spa with an esthetics department, this course is for you. There are specific reasons a client chooses one spa or esthetician over another, and it’s no longer all about selling products and services. It’s about the Client Bond, Measureable Marketing, The Intake Process, Home Care and most importantly…YOU. This course offers clarity, specific solutions and proven strategies to point you in the direction to success and prosperity.  

After completion of this online course, the skin care professional will be able to:
1. Find potential new clients
2. Turn first-time clients into repeat clients.
3. Create exclusivity so clients buy products only from you.
4. Be comfortable and creative in marketing yourself and your esthetics business.

MODULE 1 The Foundation
BONUS: Surviving & Thriving Pandemic 2020
The Heart
The Professional Esthetician
Passion and Vision

MODULE 2 The Client
Client Needs
Client Development Plan

MODULE 3 Path to Prosperity
The Formula
Menu of Services

MODULE 4 Effective Marketing
The First Impression|
Measureable Marketing

MODULE 5 Ownership and Management
Your Space
Retail Rocks
Legal Issues

MODULE 6 Networking
Online and Offline